October 4, 2010
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THE SCOOP
Girl Scouts New Brand Initiative Supported with a Media Campaign

Image The new Girl Scouts brand initiative was launched this summer with a 360-degree marketing program that tapped online and traditional media. The two-pronged strategy targeted both the Hispanic market and general markets. Over the next 12 months, we expect to receive more than $40 million worth of pro bono placements in national broadcast, print, online, mall, and airport outlets. An example of this national advertising effort can be seen with the full page, color ad in this week’s Time magazine.

In addition, Laurel Richie, GSUSA chief marketing officer, participated in a satellite media tour that included 30 TV and radio interviews in cities across the country with a focus on new brand work and the Girl Scout transformation. The media exposure from this outreach totaled nearly 9,500,000 impressions.

About one out of every 10 girls in the United States participates in Girl Scouting and the media goal is to appeal to that 90% of girls who aren’t benefiting from the Girl Scout Leadership Experience.

Take a look at the 60-second TV public service announcement that has been placed into PSA distribution. Both this and the 30-second TV spots will begin to air nationally in the coming weeks. The general market and the 60-second Hispanic spots will continue leading up to our 100th anniversary in 2012.



IN GIRLS WE TRUST
Mary Catherine Pflug Gold Award Recipient

Gold Award Recipients Image For her community service project, recent Girl Scout Gold Award® recipient, Mary Catherine Pflug, renovated a 250-sq. ft. section of TOTAL Ministries, a faith-based organization in Spartanburg that focuses on providing financial, food and clothing support to families in need. She transformed a dilapidated, unused section of the building into a fully furnished office through approximately 80 hours of volunteer work that included plastering and painting concrete walls, installing a fan and vent covers, and building a door frame. The daughter of Miriam and Robert Pflug, Mary Catherine is in the 11th grade at the SC Governor’s School for the Arts.


WHAT’S NEW
Long Range Program and Property Plan Update

Image As our council moves forward to realize our vision of offering premier leadership development for girls, we remain focused on the continued implementation of the council’s Long Range Program & Property Plan. In March 2009, after nearly 18 months of extensive research, analysis and evaluations from third-party and GSUSA consultants using specific criteria, it was decided that a few of the council’s 17 camp, hut and office locations will be consolidated, some will be enhanced, eight are being closed and partnerships are actively being sought for the purpose of sharing existing or new facilities. The #1 benefit of the strategic property plan is aligning property to meet girls’ programmatic needs and interests. As a result, three properties have been sold since the board-approved Plan’s public announcement in March of last year. The first two properties sold were the McCormick lot in McCormick County and Camp Drew in Union County. Camp Cofitachiqui, which borders both Aiken and Edgefield Counties, has a closing date of mid-October.

For more information about the Long Range Program & Property Plan, click here to visit www.SheSeesTheFuture.org.

SUPPORT GIRLS
WINGS (We INvest in Girl Scouting)

Image WINGS members recently gathered for a reception in Spartanburg to be recognized and thanked for their generous financial support of Girl Scouts. More than $600,000 has been given through WINGS to benefit the council’s operations since its inception in 2003. Currently, there are 50 members council wide making a minimum, annual contribution of $1,000 for five years, and reaching as much as $20,000 a year.

Robert and Carolyn Harbison enjoy the WINGS event, with food generously donated by Sammy and Carter Ridgeway from Ribault St. Catering. Many thanks, also, to Susan and Wayne Sease for the in-kind use of the historic Inn on Main.

Fall Product Sale, Sept 17 – Oct. 11

Fall Product Sale Image Reminder: Fall Product Sales continue through October 11. Your purchase of nuts, candies, magazines and /or books supports local Girl Scout troops.
 
Volunteer Spotlight

Those who can, do. Those who can do more, volunteer.
~Author Unknown

 
Volunteer Image
Approximately 40 members of Milliken & Company’s management and administrative team demonstrated their commitment to community volunteerism when they recently rolled up their sleeves and spent the day providing essential repair and beautification support to the Girl Scouts of South Carolina-Mountains to Midlands’ Camp Mary Elizabeth. The group was comprised of employees from its location safety group called QIT 20.

Volunteer Image
A Girl Scout leader for 25 years, this month’s outstanding volunteer, Cheryl McAteer, says her most memorable experiences were teaching the conflict resolution badge at the winter camp-in, hiking at Pearson’s Falls when there were icicles everywhere and the NY/Pennsylvania/Washington trip. “I’ve always thought if a girl didn’t have a religion, the Girl Scout Promise and Law would be good guidelines for her life.”


Reminder

The Annual Business and Fall Delegate Governance Meeting will be held on Saturday, November 13, 2010, 9:30 a.m.-12:30 p.m., in the Overlook Facility at the Clinton House Plantation in Clinton, SC. While it is a business meeting of the delegation, it is open to any adult or girl member, 14 years of age or older. Online registration begins October 11 on the Governance page of our website, www.gssc-mm.org, or call Karon Pilgrim, 864-770-1407. The registration deadline is November 1. We thank the Clinton House for the gift of providing their facility for this meeting.


Did You Know... ?

You can supply a Girl Scout with her national membership, pin and Journey book for only $24.00!
Support Girls Today!


Contact & Connect

Web: http://www.gssc-mm.org
Phone: 800-849-GIRL (4475)
Information Desk: 800-849-4475 x2720
info@gssc-mm.org

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