Welcome to our Volunteer Brand Toolkit! This webpage will give you a quick overview of our new verbal and visual standards. However, this is not a comprehensive list of all of new standards. If you encounter a branding issue that requires a more in-depth answer, please email our Marketing and Communications Department here.
Verbal Standards 
Visual Standards
Girl Scouts is a vibrant, living, and constantly evolving community—and so is our visual identity. Our brand is not just a logo—it is a complete design system composed of a number of elements that work together to create a distinctive look and feel for all our communications.
Below are guidelines for using our new servicemark, color palette, typography, and shapes.
Servicemark
Girl Scouts of South Carolina—Mountains to Midlands now has an updated servicemark. Please download the new servicemark here. The servicemark has been provided to you in full color, all white, and all black and in formats for web/digital usage and for print usage.
It is imperative that we protect the integrity of our servicemark, which means never crowding it or jamming it in a corner. A minimum clear space of two Trefoils (see example below) is required between a council servicemark and any other element on a page.
Color Palette
See below for new color palette. This set of colors offers a broad range of options to achieve various moods and tones when designing for different audiences. The palette includes highest awards colors, grade level colors, and cookie colors—but these colors can now be used beyond those particular functions.
When using these new colors, keep in mind that green is one of our greatest equities. It should be used prominently in external communications, especially for the Trefoil. Two new shades of green support Girl Scout Green, adding variety, depth, and richness. Always consider the role of green when creating external communications.
Typography
Please use Palatino Linotype (alternatively Palatino on Macs) for all Girl Scout communications (flyers, social media graphics, posters, etc.). Going forward, please discontinue your use of all our previous typefaces including the Trefoil and Thin Mint fonts.
Shapes
Badges have always served as symbols of girls’ ambition. By wearing both badges and patches, girls express themselves and celebrate their achievements. These two tangible representations of girl ambition have been incorporated into the foundation of our design system. See and download these shapes here.
All shapes can scale, but some are more flexible than others. They are organized into three categories:
- Fixed: These shapes never change their original proportions. They should never be stretched or expanded—only scaled. The Triangle only can be rotated in 90 degree increments. Circle, Flower, Triangle, Semi-Circle, Trefoil & Rainbow are fixed.
- Stretchable: These shapes can be scaled proportionally and stretched vertically or horizontally within two times its original proportion. These can be rotated 90 degrees. Diamond and Oval are stretchable.
- Expandable: These shapes can be scaled proportionally or expanded with no fixed limits by moving selected points. To maintain the integrity of their forms and corners, you should not stretch these shapes. Rectangle, Square, Frame, Arch, Capsule, Barrel, Half-Barrel, Hexagon, Octagon & Pennant are expandable.
General Shape guidelines:
- Don’t overlap shapes.
- Don’t add borders to shapes.
- Don’t run shapes to the edge of design. Give them a margin on either side.
- Place shapes intentionally on a grid.
- Don’t fill shapes with a gradient.
- Don’t crop shapes.
- You can place text or pictures inside any shape. You can only place pictures inside Trefoil—no text can be placed in Trefoil.
Assets for Volunteer Use
