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Recruitment Resources

Girl Scouts founder, Juliette “Daisy” Gordon Low, believed that all girls should be given the opportunity to develop physically, mentally, and spiritually.

Use the resources on this page to help you recruit future Girl Scouts

View our Recruitment Resources in the drop downs below to access materials by campaign.

Consult our Recruitment Manual.

Download the customizable all-purpose flyer template.

Back to School Night

School is one of the main places families hear about Girl Scouts. Often, families and caregivers expect to see us and sign-up for Girl Scouts at school during their Back to School Night (BTSN). 

To prepare for a successful Back to School Night, you should:

  • Contact your school(s) and get the date and time for their BTSN.
  • Schedule a Recruitment Event 1-2 weeks following the BTSN (encourage potential new members and BTSN sign-ups to attend your upcoming info night).
  • Order flyers, if needed, three weeks in advance of your BTSN.
  • Arrive at your BTSN 30 minutes early to set up.
Fall Recruitment

Families typically sign their children up for events and programs in the fall, when the new school year begins, so it's important to regularly advertise and promote Girl Scouts August - November. 

Also, to ensure you have a successful fall recruitment, network with your schools. 

  • Introduce yourself to the Principal, Office Manager, and PTA/PTO President as a Girl Scout volunteer who can help assist parents in getting involved with Girl Scouts. 
  • Ask what the school will allow in terms of advertising (banners, paper flyers, stickering).
  • Keep an eye out for recruitment opportunities (like book fairs, family movie nights, open houses or back to school nights) where you can have a Girl Scout presence.


  • Schedule a meeting with your principal to talk about Girl Scouting.
  • Talk with your PTA/PTO about coming to a meeting and speaking about the benefits of the Girl Scout program.
  • Talk with teachers or school counselors about Girl Scouts and its benefits.
  • Give back! See if the troops at the school can come together and do a service project like plant a garden, repaint tables or perform flag ceremonies.
  • Show some Girl Scout pride! Have the girls wear their vests and Girl Scout gear to school one day.

And of course, hold recruitment events (which we call Girl Scouts Info Nights) to form new troops! Download Girl Scouts Info Night materials below.

Winter Recruitment

Another great opportunity to recruit new girl members is during the winter, when families have settled in to the school year and are looking for new activities and programs for their girls, especially at the Daisy level.

During January and February, hold additional recruitment events, attend community events, and flyer at your school(s) and around your community. View the recruitment materials below.


Recruitment Materials

As a volunteer, we know that you’re excited to tell everyone you meet about the important work that you do for the girls in our council, and what’s in store for the future. We’ve worked hard to create resources to help make that easier for you. Please contact your CDM to learn about recruitment materials!

Additional Recruitment Resources and Support